MORGAN
DOUGHERTY
BRAND STRATEGY & CONTENT DESIGN
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WHAT I DO​
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I help small businesses, start-ups, and solopreneurs hone their identity, get noticed, and connect more purposefully with the right audience.
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Highly empathetic by nature, my unique blend of intuitive insights and efficient work processes allows me to create effective plans and tools that drive brands toward self-sufficiency.
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Services to get you to the next level:
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Market & Trend Research
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Brand Discovery & Identity Development
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Marketing Planning
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Copy Planning and Copywriting
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Content Strategy
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Newsletter Templates
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Social Media Templates
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Client Engagement & Retention Strategies
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Event Planning
WHY IT'S IMPORTANT
A good strategy impacts every aspect of a business. It is a blueprint from which all other decisions are effectively made.
It has the power to transmit concepts and meaning through the senses and interactions with expressions of the brand.
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The problem is that most companies approach branding & marketing from the wrong angle. They often begin with a logo instead of starting by understanding their customer, their needs, and how they want to feel.
HOW I'M DIFFERENT ​
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I've been called an energetic barometer, a jack of all trades, and the glue.
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I am deeply contextual, with a rare sensitivity and an ability to bridge theory and execution to effectively get stuff done.
People trust me because I am highly empathetic by nature, and I approach relationships and projects with depth and understanding.
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→ Read what others have to say about me on LinkedIn.
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"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- MAYA ANGELOU
CURRENTLY
I am a freelance brand strategist and content designer based in Florence, Italy.
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With a unique vantage point, I improve and refine the way things are done to help others work and live more efficiently and harmoniously.
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In my free time, you'll find me soaking up nature or savoring a glass of wine. I am a "dedicated wine student," a certified sommelier, and hold my WSET Level 3 diploma.
I am currently developing a wine social club in Florence called Belle Uve — Monthly social gatherings to drink wine and learn new grape things. Stay Tuned!
MY STORY​
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I believe emotion and human connection are the keys to a more conscious world.
And that our senses are gateways to understanding and connecting with one another.
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I have always been drawn to sensorial activities and industries.
My journey in life led me to study and work in art, fashion, and wine, where I realized that goods and services are simply vehicles for more profound experiences.
→ To learn more about my professional and educational background, connect with me on LinkedIn.