MORGAN
DOUGHERTY
BRAND STRATEGY & CONTENT DESIGN
WHAT I DO
I help small businesses, start-ups, and solopreneurs hone their identity, get noticed, and connect more purposefully with the right audience.
Highly empathetic by nature, my unique blend of intuitive insights and efficient work processes allows me to create effective plans and tools that drive brands toward self-sufficiency.
Services to get you to the next level:
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Market & Trend Research
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Brand Discovery & Identity Development
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Marketing Planning
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Copy Planning and Copywriting
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Content Strategy
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Newsletter Templates
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Social Media Templates
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Client Engagement & Retention Strategies
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Event Planning
WHY IT'S IMPORTANT
A good strategy impacts every aspect of a business. It is a blueprint from which all other decisions are effectively made.
It has the power to transmit concepts and meaning through the senses and interactions with expressions of the brand.
The problem is that most companies approach branding & marketing from the wrong angle. They often begin with a logo instead of starting by understanding their customer, their needs, and how they want to feel.
HOW I'M DIFFERENT
I've been called an energetic barometer, a jack of all trades, and the glue.
I am deeply contextual, with a rare sensitivity and an ability to bridge theory and execution to effectively get stuff done.
People trust me because I am highly empathetic by nature, and I approach relationships and projects with depth and understanding.
→ Read what others have to say about me on LinkedIn.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- MAYA ANGELOU
CURRENTLY
I am a freelance brand strategist and content designer based in Florence, Italy.
With a unique vantage point, I improve and refine the way things are done to help others work and live more efficiently and harmoniously.
In my free time, you'll find me soaking up nature or savoring a glass of wine. I am a "dedicated wine student," a certified sommelier, and hold my WSET Level 3 diploma.
I am currently developing a wine social club in Florence called Belle Uve — Monthly social gatherings to drink wine and learn new grape things. Stay Tuned!
MY STORY
I believe emotion and human connection are the keys to a more conscious world.
And that our senses are gateways to understanding and connecting with one another.
I have always been drawn to sensorial activities and industries.
My journey in life led me to study and work in art, fashion, and wine, where I realized that goods and services are simply vehicles for more profound experiences.
→ To learn more about my professional and educational background, connect with me on LinkedIn.