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MORGAN
DOUGHERTY

BRAND STRATEGY & CONTENT DESIGN

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If we want to cultivate deeper meaning between people, products, and services, we have to focus on humanity and speak to the heart.

CAPABILITIES
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CAPABILITIES
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WHAT I DO​
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I partner with small businesses, start-ups, and solopreneurs to shape their brand identity and create real connections with the people they want to reach.
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Through a blend of empathy, intuition, and practicality, I create tailored plans and resources that empower brands to grow with purpose and independence.

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Ways We Can Work Together:

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  • Market & Trend Research

  • Brand Discovery & Identity Development

  • Marketing Planning

  • Copy Planning and Copywriting 

  • Content Strategy

  • Newsletter Templates

  • Social Media Templates

  • Client Engagement & Retention Strategies

  • Event Planning

WHAT I DO
WHY IT'S IMPORTANT

 

A good strategy impacts every aspect of a business. It is a blueprint from which all other decisions are effectively made. 
 

It has the power to transmit concepts and meaning through the senses and interactions with expressions of the brand.

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The problem is that most companies approach branding & marketing from the wrong angle. They often begin with a logo instead of starting by understanding their customer, their needs, and how they want to feel.

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WHY IT'S IMPORTANT
HOW I'M DIFFERENT
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HOW I'M DIFFERENT ​

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I've been called an energetic barometer, a jack of all trades, and the glue.

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I am deeply contextual, with a rare sensitivity and an ability to bridge theory and execution to effectively get stuff done.

 

People trust me because I am highly empathetic by nature, and I approach relationships and projects with depth and understanding. 

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Read what others have to say about me on LinkedIn.

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"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

 

- MAYA ANGELOU

CURRENTLY

 

I am a freelance brand strategist and content designer based in Florence, Italy. 

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With a unique vantage point, I improve and refine the way things are done to help others work and live more efficiently and harmoniously. 

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In my free time, you'll find me soaking up nature or savoring a glass of wine. I am a "dedicated wine student," a certified sommelier, and hold my WSET Level 3 diploma.

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This October 2025, I am co-hosting a yoga and wine retreat in Tuscany with Vicki Finn. Learn more about our retreat, Let Go, on Vicki's Website and download the brochure here.

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CURRENTLY
MY STORY
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MY STORY​

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I believe emotion and human connection are the keys to a more conscious world.
 

And that our senses are gateways to understanding and connecting with one another.

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I have always been drawn to sensorial activities and industries.

 

My journey in life led me to study and work in art, fashion, and wine, where I realized that goods and services are simply vehicles for more profound experiences. 


→ To learn more about my professional and educational background, connect with me on LinkedIn.

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LET'S CONNECT
 

To collaborate on a project or simply share a glass of wine.

GET IN TOUCH

THANKS FOR YOUR MESSAGE!

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© Copyright 2024, Morgan Dougherty
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